SoReal Prop initiative was first initiated in early June 2016 by three agency leaders from ERA, Huttons and PropNex who shared a common goal;
to improve the industry, strengthen salespersons’ professionalism and provide value added services to their clients. Their ultimate aim is to provide the industry with a more streamlined real estate transaction process between salespersons and consumers.
SoReal Prop not only aims to strengthen professionalism in the industry, but also increase transparency amongst consumers, providing them with information such as the price, location as well as clients’ reviews of real estate salespersons.
SoReal Prop offers platforms for both salespersons and consumers to benefit from. Salespersons will be equipped with the RealAgent APP to serve their clients in real-time. SoReal Prop technology platform serves as the central repository for property data and hosting vetted listings. The portal governs the data by using technologies and controllers together with the Property Consortium mandated by the real estate agencies and their leaders. Provided by its sources, using technology and controllers in information, SoReal Prop controls incoming and outgoing data for both the salespersons and consumers.